About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of sharp website content and other online marketing information.Follow No. 2 Pen
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99 Website Content Writing Tips
The following 99 web writing tips are geared to the content on your static web pages. These are for the pages that help you sell.
Customer-Centric Web Copy Tips
1. Follow the AIDA formula on every page (Attention + Interest + Desire + Action).
2. Outline your value proposition early on, maybe even in your home page headline. (A value proposition is a combination of what makes you desirable to customers and unique from competitors.)
3. Promise something. What will your customer get?
4. Filter out clients you don’t want to work with. Target ideal customers.
5. Show them the great work you do (for free). Give away a free ebook or whitepaper.
6. Generate excitement. (more…)
The 12 Most Popular No. 2 Pen Blog Posts
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12. Big Brands with Personal Blogs: Corporate Web Examples
11. Take the Pledge to Spare the Web from Haphazard Copy and Design
10. Twitter Brings Back the Exclamation Mark
9. How I Wasted $20 on Fiverr.com
8. GE Stories: A Prime Example of Storytelling in Marketing
7. Four Creative Artist Website Content Examples
6. 55 Ebook Topic Ideas for Your Business
4. 11 More Newsletter Article Ideas
3. Email Newsletter Examples and Email Tips
2. Social Media Dictionary for Small Businesses
Next to Cute Animals, Musical Toddlers Take the Social Media Cake
Last week I talked about how even cranky executives can’t resist a picture of a cute animal on your Facebook page. Well, now I’m here to remind you that cute toddlers will help you to get clicks and comments on social media, too.
There is a fine line, though. Don’t post too many pictures and videos of your own kid. Unless your child has the most amazing chubby cheeks and musical talent, then it’s ok.
Stop Worrying About SEO. You’re Already Doing It.
Awhile back I received an email from Jak. He was writing to tell me I needed his SEO help. He wrote:
“I was surfing through your website and realized that despite having a good design; it was not ranking on any of the search engines for most of the keywords pertaining to your domain. We can do higher search result on major search engines.”
You get poorly written, borderline spam emails like this one, too. I know because many of you have told me you do, and you’re often concerned. Should you be worried about your ranking? Do you need to invest more in SEO? Is Jak the right guy for the job? (more…)
Why You Should Write Guest Blog Posts
Guest blog posting is exactly what it sounds like: Writing a blog post for publication on someone else’s blog. You don’t write guest blog posts to get paid (usually). You write them to get a link back to your website and to gain exposure.
This is a very general description of what you get with guest blog posting. There’s actually dozens more reasons to guest blog post. Here are a few of them:
(more…)
Guest Post: 3 Reasons to Hire a Writer for Your Business
Today is guest blog posting day of the Blogathon, and I’m happy to have Jan Udlock as my guest. When you’re done reading here, head over to JanUdlock.com to read my post about busting blogger’s block and to learn about Jan’s virtual assistant services.
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3 Reasons You Should Hire a Writer for Your Business
As a business owner, you have countless tasks to accomplish every single day. If you had a 40-hour work week, you’d be thrilled because right now your average day probably creeps into the 9 to 10 hour range, 6 days a week.
There’s one way can you cut down on your business to-do list: Hire a writer so you can reduce your stress and provide value for your customers. In addition to lightening your load, here are three more reasons why you should hire a pro writer. (more…)