Required Reading – The Gobbledygook Manifesto

We all need to use words that mean something. I’m not just talking cliches either. Words such as “industry standard” and “cutting edge” need to be used sparingly. David Meerman Scott will tell you why in his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.

One of the most popular pieces from this book is the Gobbledygook Manifesto. If you haven’t read the Manifesto, then you must read it. And if you have read it, read it again because the message is one we all need to be reminded of from time to time. As a writer I know I’m guilty of using meaningless words from time to time, but I try my very best to be clear in my messages to drive the reader to action.

Thanks Mr. Scott for teaching us all to be better writers.

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