Choosing the Right Pages for Your Web Site

Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.

For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?

An Internet marketing expert is a great place to start for those looking to develop a Web site. These individuals can help you complete search engine keyword research and help you develop key marketing messages that should be implemented into the site. Additionally, a marketing expert can help you decide which Web pages you should include on your site.

But if an Internet marketing expert isn’t in the budget, then a Web content writer, like the No. 2 Pen, can also help you decide on the pages your Web site needs.

Here is a very general list of Web page options. The first five pages are imperative for any Web site, and the rest will depend on your business and your goals.

1. Home
2. About us (including staff bios, company history, mission statement, etc.)
3. Products/services
4. Contact us
5. Privacy policy
6. Pricing
7. Testimonials and/or product reviews
8. Frequently asked questions
9. Why work with us
10. News and/or resources (possibly in the form of a blog?)
11. Guarantee
12. Return and refund policy
13. Photo and/or video gallery
14. Sitemap
15. Copyright
16. Links
17. Press room
18. Store
19. Free downloads
20. Work samples and/or client list
21. Events/calendar
22. Community (participation, sponsorships, incentives)

The No. 2 Pen is a full-service writing and communications company. Contact us to discuss your writing projects and editing needs.