Everything You Need to Know About Keyword Research

Keyword research is more than just an intuitive approach to what you “think” your website visitors are searching to find your site. Proper keyword research looks at multiple data sources and trending tools to determine the best keywords based on actual search engine data, not assumptions.

With Keyword Research From The No. 2 Pen You Will Receive:

• A report identifies the most important and commonly used search engine keywords for your business.

• A greater understanding of your target visitor’s search behavior.
• A short list of recommended keywords to use within your website content, link anchor text, meta descriptions, alt descriptions, and more.
• An advantage over your competitors whom aren’t wise enough to invest in keyword research.
• Idea starters for web content including blog posts, press releases, articles, white papers, and more.

Elements Of Keyword Research You Should Know:

Keywords Can Be Ambiguous – One simple keyword can have many variations. Let’s say that we’re in the “chip” business. We sell potato chips. People searching for our product might type in “organic potato chips,” “barbecue chips,” “jalapeno chips,” etc.

If we advertise for the word “chips”, however, we’ll be making a big mistake. People are also searching for “windshield chips,” “poker chips,” and some poor souls might even be searching for old episodes of the TV show “Chips.” The point? While some descriptive words are highly relevant to your search engine marketing efforts, some are not. This is just one example of the value of keyword research.

Keyword Volume – Know how many people are searching for particular keywords and focus on what’s popular and not on irrelevant keywords. Too often business owners emphasize jargon that’s rarely used by the consumer.

Purchase Intent – There is a buying language that you are probably very familiar with already. For example, the word “review,” indicates the beginning of the buying process whereas “discount” indicates someone is ready to buy. Hot leads and warm leads both have their place and can be used strategically to obtain the results you want.

Regional And Seasonal Keyword Variations – Both location and the time of year can impact search engine marketing. Our research zooms in on your specific region (when applicable) and targets keywords specific to your area. Likewise, we take special note of your businesses’ peak seasons, i.e., “California spring break vacations.”

To learn more about keyword research and how your business can benefit, contact us today.

The No. 2 Pen is a full-service writing and communications company. Contact us to discuss your writing projects and editing needs.