Everything Tastes Better with Curry, Even in Marketing

Today, stop four on our series of posts about marketing lessons I learned while traveling overseas, we’re visiting Thailand. Here you’ll see why ongoing education might just be the best tool to becoming a better marketer…and you’ll get to taste the best chicken curry of your life.

Marketing tip #1 – Take a class: Thai cooking

While in Chiang Mai, Thailand, my husband and I took a Thai cooking class. Yum.

There’s no time like the present to sharpen your skills. Attend writing classes, sales trainings, and social media seminars to stay on top of your marketing game. While there, do a little business networking for added benefit.

Marketing tip #2 – Learn random things a class probably won’t teach you: Elephants swim

Did you know that elephants swim? I took this photo on a beach near Phuket. I had no idea that elephants rolled around in the waves and played just like we do. It’s a sight to see.

In addition to refining your skills by attending seminars and taking classes, you should study topics that don’t apply to your day-to-day work. When you talk about your business all day, every day it becomes difficult to find a new perspective. By learning about issues – both trivial and hard hitting – you’ll find inspiration to draw on. Here are a few ideas: read magazines you’d never subscribe to, watch foreign films, visit museums, play Trivial Pursuit, pick up an Encyclopedia (yes, they still exist).

Marketing tip #3 – Know when to keep your mouth shut: Bat cave

We took an amazing boat tour that led us through caves and other fantastic hideaways. One of the first caves we visited that day was called the “bat cave.”

Our tour guide’s advice? Keep your mouth closed. Looking at this photo you can see how many bats lived in this spot, and that’s exactly why my lips stayed sealed.

In sales and marketing, this same advice holds true. Close your mouth so that you can listen to your clients more than you speak to them. And in your web content writing say “you” three times more than you say “me” to prove you’re listening.

These last photos of Thailand are just for fun. Hope you get to go sometime soon.

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