Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of business websites with sharp website content.
What Matters More – Website Design or Web Content?
In the very beginning, I put up a simple five-page website to advertise No. 2 Pen’s services. I didn’t invest in professional web design or even a logo, but I did take the time to write stellar content. Conversion equaled zero.
It didn’t take long before I asked an SEO web designer to take No. 2 Pen’s web presence up 20 notches. After a complete redesign that included logo creation, web traffic and customer conversion rates went way up. Game, set, match.
To me, this proves that web design and web content have equal importance in online marketing. What do you think?
Does one aspect have more influence in online marketing than the other?
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5 Responses so far
May 22nd, 2010 at 3:06 pm
I would have always said content first–and I still believe that. But I don’t think the design of the site is that far behind, as you discovered. It might be time for my redesign. But I resist the cost.
May 22nd, 2010 at 3:25 pm
The more I think about it the more I feel it’s equal.
Bad design + great copy = nothing
Great design + bad copy = nothing
And I agree with you on the price. It’s a bummer, but a logo is less than $200 and that alone can make a HUGE difference.
May 24th, 2010 at 4:35 pm
Both are important. No matter how good the content may be, if the design is too messy and busy, the content won’t hold my attention.
May 25th, 2010 at 6:27 am
Who does a logo for less than $200? Awesome!
May 25th, 2010 at 10:07 am
Logo Design Team (affiliate link) http://www.logodesignteam.com/188.html
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