One Writer’s Strategy for the 2012 WordCount Blogathon
Today is the first day of Michelle Rafter’s WordCount Blogathon. Each and every day in May I will post to the No. 2 Pen blog and 150+ other bloggers will post to their blogs daily, too.
Why have we agreed to submit ourselves to all this work? Because it’s not all work.
Blogging every day for a month is actually a little fun. Plus, there’s big payoff. You load up your blog with content for your readers and the search engines. You hopefully gain a few links, and you definitely make new connections. All good reasons to blog every day in May I say.
This will be the third year that I have participated in the Blogathon, and I’m confident it will be the best. Here’s why:
A) I’ve come up with a solid strategy, which I’ll share.
B) Did I mention I’m a sponsor? Blogathon participants who blog every day will be entered to win one of nine prizes. My prize package includes a written blog review, a one-hour phone consultation, and an actual No. 2 Pen, designed by Acme Studios.
How to Strategize for a Blogging Marathon
As with any test of endurance, it’s not about speed. Blog “marathoning” is about pacing. You don’t want to start out too strong or you’ll run out of steam. That’s why I’ve created a strategy. This is what I did or plan to do for this year’s Blogathon:
1. I wrote at least 1/3 of the posts in advance.
2. I created a schedule outlining the topic of each of my 31 posts and when I would publish them.
3. I made a committment to write posts of varying lengths. Thirty one, five-hundred word posts will put me under, but a combination of long and short posts will keep the blog nourished and leave me time for other work. Be on the lookout for a few “wordless” posts and a few very short posts that didn’t take much effort from me at all!
4. I will visit each of the participating blogs before the month of May is up. That’s about five blogs a day. I can do it!
5. If possible, I will spend the first hour or two of every day accomplishing Blogathon tasks for that day. The rest of the day will be business as usual.
There’s still time to participate in the Blogathon, but you have to sign up by the end of the day today. Hope you do!
No. 2 Pen helps businesses sound sharp on the web. Contact us to learn about our writing services.

Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of sharp website content and other online marketing information.








5 Responses so far
May 1st, 2012 at 8:22 am
Sara,
Good luck! I look foward to reading your posts this month. It sounds like you have a solid strategy laid out with impressive goals.
Best wishes!
Christine
May 1st, 2012 at 12:25 pm
Hey! Nice to see you here.
May 2nd, 2012 at 10:36 am
I love Blogathon (my first was last year). Thanks for being a sponsor. I’m looking forward to reading more of your tips.
May 4th, 2012 at 6:56 am
great strategy! main is similar but I didn’t wrote as many posts in advance as I wanted to. I would love to work my way some days in advance. I also haven’t figured it out if I should reserve my mornings or evenings for writing. I’m totally not a morning person and I easily write at night but that kind of schedule makes me feel like a procrastinator.
May 4th, 2012 at 6:59 am
oh … mine* and didn’t write*. sorry for not reading the post before pressing the submit button! and my English isn’t the best, I’m not a native speaker.
Leave a Reply