GE Stories: A Prime Example of Storytelling in Marketing
Stories sell. Don’t say, “My product is great.” Instead, tell a story that shows your greatness. To know what I mean, watch this video. It’s my favorite of all the GE stories.
GE totally gets how and why storytelling can benefit a business. The New York Times wrote about this way back in 2010, which is proof that GE has gotten it for awhile now. All businesses could benefit by following their lead.
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