Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of sharp website content and other online marketing information.
GE Stories: A Prime Example of Storytelling in Marketing
Stories sell. Don’t say, “My product is great.” Instead, tell a story that shows your greatness. To know what I mean, watch this video. It’s my favorite of all the GE stories.
GE totally gets how and why storytelling can benefit a business. The New York Times wrote about this way back in 2010, which is proof that GE has gotten it for awhile now. All businesses could benefit by following their lead.
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5 Responses so far
May 5th, 2012 at 3:13 am
I had to visit (from the blogathon links) when you mentioned GE commercials, because I love those commercials. Was watching the jet engine one the other day thinking what a good job GE does with this series of ads.
May 5th, 2012 at 5:08 am
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May 6th, 2012 at 6:57 pm
Hey Babette. I think the GE videos are awesome, too. Glad you stopped by.
May 7th, 2012 at 2:34 pm
The ad ran a little long, but I have to agree that the presentation method was highly effective. I think that what GE did here is a great example of making an emotional connection to their products. This approach could be used a lot more often.
January 8th, 2013 at 11:05 pm
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