Business blogging is difficult no matter the industry or the size of the business. But blogging is no doubt more difficult when you don’t have a large budget for it and don’t have a staff to manage it. Despite that challenge, there are many small businesses that blog well.

If your goal is to increase website visitors and find new customers for your business with a blog, here are three small business blogs to mimic.

Boutique Keeps Local Fashionistas in the Know

boutique blog example

Sellers of unique fashions and bloggers of relevant news and events, the people behind Apricot Lane Boutique in Denver understand how to use their store blog to benefit their customers. Many posts cover store-specific events (such as sales and new products), but a healthy number of posts address topics of more general interest to fashion fans.

For example, the boutique owners blogged about an Yves Saint Laurent retrospective at the Denver Art Museum. With posts like these — relevant, timely, and useful to would-be shoppers — the blog can keep customers and potential customers coming back for more.

Computer Business Schools You on Your PC

computer co blog content example

Some businesses refuse to share too much information on their website, because they don’t want to give away their secrets. They say, “If I share all my tips, why would you hire me?”

I say, “Your blog visitors will hire you because you have proven in your blog content that you know what you’re doing!”

Saguaro PC of Tucson gets it. They have a number of PC maintenance and repair posts on their company blog.  Content like this is helpful for customers, and the search engines love it.

Fighting Weeds One Blog Post at a Time

lawn care co website example

A lawn-care service in Little Rock uses its blog to tell readers when and how to care for their lawns through the year. In a typical post, the company gives lawn care tips for the current season, ensuring that could-be customers will find the blog and possibly call when they don’t want to do the work themselves.

Genius blogging on the part of Fairway Lawns.

Sara Lancaster

About Sara Lancaster

Sara is The Condiment Marketing Co.’s founder and creative director. She oversees client relationships, strategic marketing plans, as well as a bit of copywriting and social media management.