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Archive for the ‘No. 2 Pen Blog’ Category
What’s the Curb Appeal of Your Website Content?
Tuesday, February 23rd, 2010
In real estate sales, curb appeal is crucial. The square footage of the home, the refinished kitchen, and the school district may be great sellers, but if the paint is peeling and the sidewalk is overtaken with weeds, few potential buyers will take the time go inside, let alone make an offer.
The same goes for your website content. (more…)
Don’t Be a Twitter Jerk: Tutorial on Twitter Kindness
Tuesday, February 16th, 2010
Are you a Twitter jerk?
You know, are you one of those people who look down your nose at people who enjoy social media?
Not sure? Well, have you ever said: “I don’t understand it. Twitter is for people with too much time on their hands.”
If so, then you just might be a jerk. Maybe it’s time to stop judging and instead learn how Twitter works and how the site might benefit you. (more…)
An Experiment in Business Networking
Monday, February 8th, 2010
Over the last few months I’ve been networking like crazy in an attempt to meet new people and to find new partners for No. 2 Pen. Because our clients are from all over, most of our business is done via phone and email. It’s been refreshing to meet face-to-face with so many professionals. (more…)
3 New Year Resolutions to Boost Your Business
Tuesday, January 26th, 2010
I know, I know, it’s a little late for New Year’s resolutions, but this post has been rolling around in my head for a few weeks. Since January is typically the time we all re-evaluate our business goals and marketing plans for the year, I figure it’s better late than never.
As you gear up for the best-year-ever, consider how your marketing copy can boost your business. Take these three resolutions to heart.
7 Reasons You Need a Social Media Content Writer
Thursday, January 21st, 2010
Keeping up with your social media accounts is no easy task, especially when you have a business to run. If you are on the fence about hiring a social media content writer, consider these seven reasons why you should.
Twitter Brings Back the Exclamation Mark
Tuesday, January 19th, 2010
For years I refused to incorporate the exclamation mark into my writing, unless it was on a birthday card. For some reason “Happy Birthday!” looks so much better than “Happy Birthday.”
But in the last few months I’ve noticed that the pesky exclamation mark has made its way into my everyday writing. How could this be?
9 Bright Ideas for Your Social Media Content
Thursday, January 14th, 2010
No one cares about your breakfast and no one should ever know about your office gossip, at least not by way of your social media content. If your business has social media accounts and you are looking for creative social media content ideas, don’t look to personal and possibly damaging aspects of your day to inform and entertain those in your social networks. Instead, look to one of these nine bright idea starters to create your social media content.
1. Read mainstream news and industry news online. If you find a unique or informative article, shrink the link and post it to Twitter or Facebook. (more…)
Going Beyond Twitter, Facebook, and LinkedIn
Tuesday, January 12th, 2010
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Looking to promote your business through social media, but want to get away from the BIG 3? Twitter, Facebook, and LinkedIn might get all the press, but that doesn’t mean they are the only opportunities for businesses to participate in social networking. (more…)
6 Signs It’s Time to Stop Social Networking
Friday, January 8th, 2010
Businesses often open social networking accounts in an effort to promote their brand or network with partners, potential customers, etc. However, not all businesses can dedicate the time it takes to be successful with online social networking.
Does your business care for its social networks the way it should?
Here are 6 signs that it’s time for your business to get off social networks. (more…)
Social Media Dictionary for Small Businesses
Wednesday, January 6th, 2010
Last month we focused on newsletter writing for small businesses, and this month we will focus on social media content writing for small businesses. To get started, it’s important to understand the jargon. Consider this your social media dictionary …
(more…)