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Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of sharp website content and other online marketing information.Follow No. 2 Pen
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Posts Tagged ‘About Sara’
Marketing Tips from Around the World: Panama
Tuesday, May 11th, 2010
Last year during the Blogathon I wrote from an apartment in Panama City, Panama, where my husband and I chose to wrap up a ten-month trip. While blogging for the Blogathon again this year, it’s been tough not to think back on those days overseas.
In light of my commitment to blog every day in May and my nostalgia for travel, I thought I’d combine the two. What better way to reminisce than to think about the marketing lessons I learned while traveling?
First edition: Panama
Marketing tip #1 – Take the best of what’s already been done: Red Devil Buses
10 Easy Marketing Tactics You Will Have Fun Doing
Saturday, May 8th, 2010
As small business owners, we often thing about marketing in terms of huge time commitments and expense. But not all marketing tactics need to feel like a chore.
The following list of 10 easy marketing tactics are things I’ve tried and would recommend to any of my clients. Bottom line: Have fun marketing!
- Find a buddy to break the ice. I have found Moby (the beagle) to be a great way to meet other dog lovers in the park and on the street. No, I didn’t get a dog to meet clients and partners for the No. 2 Pen, but being a pet owner has its advantages. Thanks, Moe!
- Keep in touch with your customers and fans with an e-newsletter. A newsletter allows you to share all the great things you are up to. And since your newsletter recipients subscribed to receive it, you can count on the fact that they want to hear from you. There’s no better way to market. No. 2 Pen has a newsletter. Are you on this list? Sign up here: No. 2 Pen Quarterly Sign Up. (more…)
Curious Absence of an Exclamation Mark
Monday, March 22nd, 2010
I mentioned in my post “Twitter Brings Back the Exclamation Mark” that I use the exclamation mark more than ever. After watching a Seinfeld repeat I realized that I’m becoming more and more like Elaine (I always thought I was like Jerry).
Here’s proof that a “relationship can be affected by punctuation.”
An Experiment in Business Networking
Monday, February 8th, 2010
Over the last few months I’ve been networking like crazy in an attempt to meet new people and to find new partners for No. 2 Pen. Because our clients are from all over, most of our business is done via phone and email. It’s been refreshing to meet face-to-face with so many professionals. (more…)
Q&A’s With Yours Truly
Tuesday, May 26th, 2009
In addition to the writing I (Sara Lancaster) do here for the No. 2 Pen, I also do quite a bit of other writing too. I run several different blogs and I’m working on a forthcoming children’s book and on a forthcoming novel.
To tell you a little bit more about that work and about who I am in general, I’ll post little bits of info here and there. In this episode, I thought I’d share two different Q&A’s I’ve participated in recently.
Your Denver Freelance Writer
Sunday, May 24th, 2009
This is the view from my former residence in Capital Hill, just south of Denver's downtown.
Although I’m not in Denver all the time, this freelance writer considers Denver her home. I’ve lived here off and on for close to 15 years and while I didn’t grow up here and have little family that lives in Denver, I can’t imagine using any other city for an address.
Here are a few things you might not have known about the Mile-High city, from yours truly: Sara the Denver Freelance Writer.