About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘case studies’
Earn Trust With Quality Online Content
Thursday, August 6th, 2009
Wikipedia says there are 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.
What Your Birthday Cake and Your Case Study Do Not Have in Common
Tuesday, July 14th, 2009
Your birthday is all about you.
And the cake your loved ones buy is all about you too. For example, your cake is your favorite flavor. Your birthday cake has candles to represent each year of your life. You get to eat the first piece and while everyone eats their piece, they think of you and how much they love you.