About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘content that sells’
The Best of 2009 Blog Challenge – The Best Advertisements
Wednesday, December 30th, 2009
The American Association of Advertising Agencies estimates we see 650 ads in a day.
Today, you get to see 653 advertisements thanks to the Best of 2009 Blog Challenge hosted by Gwen Bell, a fellow blogger, writer, Tweeter, and web entrepreneur. Gwen has asked all bloggers participating in her challenge to write about the advertisement that made them think this year.
10 Reasons You Need to Hire an Editing Service
Thursday, November 5th, 2009
Welcome to the world of professional editing services. Here you will find dozens of different styles of pens, pencils, computer programs, and books, oh man, we got books. We’ve got dictionaries, thesauruses, style guides, inspirational writing resources, and so much more. Here in our world we have several of the brightest minds who have been trained to notice every detail of the English language.
I bet you didn’t know the world of professional editing services was so brilliant. Here are 10 more things you might not have thought about…these are the 10 reasons you need professional editing services.
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When Testimonials Hurt Your Online Image
Monday, August 24th, 2009
If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.
Matt Cutts, a popular blogger, developed a fake testimonial generator to illustrate the ridiculousness of fake testimonials. I entered the word “writing services” into the generator just to see what it came up with. Here it is: