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Posts Tagged ‘copywriting’
3 New Year Resolutions to Boost Your Business
Tuesday, January 26th, 2010
I know, I know, it’s a little late for New Year’s resolutions, but this post has been rolling around in my head for a few weeks. Since January is typically the time we all re-evaluate our business goals and marketing plans for the year, I figure it’s better late than never.
As you gear up for the best-year-ever, consider how your marketing copy can boost your business. Take these three resolutions to heart.
When Testimonials Hurt Your Online Image
Monday, August 24th, 2009
If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.
Matt Cutts, a popular blogger, developed a fake testimonial generator to illustrate the ridiculousness of fake testimonials. I entered the word “writing services” into the generator just to see what it came up with. Here it is:
3 Calculators to Revolutionize Your Copy Writing
Thursday, August 13th, 2009
Copy Writing Calculator #1
Experts say your marketing copy should be somewhere near the 5th grade reading level. Try the Blue Centauri Consulting Writing Sample Analyzer to see if your copy passes the test. The calculator compares sentence length, number of syllables in words, and a few other factors to come up with the reading level.
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