About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of business websites with sharp website content.Project Hound
Learn more about Project Hound. Discounted marketing services for animal rescue organizations.-
-
-
Posts Tagged ‘eBook writing’
Why You Should Not Charge for Your Business eBook
Monday, April 26th, 2010
Should a business ebook cost $3? What about $19? $59?
Some say that businesses should charge for an ebook, because a price tag adds a layer of perceived value to the product. Others argue a price tag only stops the spread of a message. At No. 2 Pen, we recommend that our business clients NOT charge for a PDF ebook. There are exceptions to this “no-charge” rule, but we’ll get into that later. For now, here are the reasons your business should not charge: (more…)
55 Ebook Topic Ideas for Your Business
Monday, April 12th, 2010
Once you’ve committed to content marketing with an ebook, the real challenge begins. What do you write about?
To help you generate your ebook topic ideas, I’ve created a fictional company, “The Purple Paper Clip Company,” and brainstormed the following list of 55 ebook topic ideas. Each of these topics does two things:
1) Grabs the reader’s attention
2) Solves a problem for the reader
Content Marketing with eBooks
Monday, April 5th, 2010
First things first, what is content marketing? Content marketing is about promoting your business with well-thought-out messaging (copy, video, and pictures). When implementing a content marketing strategy, distribute the content through various channels, but always keep the end-goal in mind: create content that attracts your target market and will eventually (and hopefully) convert them to customers. (more…)
Are You an eBook Junky?
Tuesday, July 28th, 2009
I came across this clever cartoon on Inkygirl.com by Debbie Ridpath Ohi, who provides daily diversions for writers. Honestly, you don’t need to be a website content writer to enjoy these diversions. She’s clever!
How true is this cartoon for you? I’m afraid it rings a little too true for me:)
How to Outline Your eBook
Tuesday, July 21st, 2009
Check out our free eBook Outline Template recently added to the No. 2 Pen Writing Freebies page. Outlines are an important step toward writing an eBook.
In the template, I provide a skeleton of an outline, along with ideas for what type of content should be included in various parts of your eBook. The goal is for the outline to help you generate ideas and to help you structure your ideas in a way that allows the reader to “get” what you are trying to say.
More specifically, I cover the following four areas in the eBook Outline Template.
The eBook Writing Process
Friday, May 15th, 2009
When clients contact us about eBook writing, we usually hear one of two questions: “How does eBook writing work?” and “What is the process for eBook writing?”
Since every eBook project is different, it’s hard to say exactly. However, when speaking in general terms, here are the main phases of eBook creation: