About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘jargon free web copy’
12 Tips for Injecting Personality Into Your Website Content
Monday, August 16th, 2010
Website content should not read like a user’s manual. It shouldn’t read like a prospectus either. Website content should have personality.
Making your website content sound like a human wrote it will take practice. You’ll also need to follow these 12 tips. No one said injections were easy.
Tip 1 – Choose your avatar
Marketers work with “avatars” to aid in speaking to their customers. Think about who you are trying to reach with your web content. Is it a 30-something-year-old woman who lives near a city center? Get a blank piece of paper, draw her face, and give her a name. Tape the picture to your wall and now start writing TO your avatar.
Tip 2 – Outline your web content
Create the architecture of your site. In other words, decide what pages you’ll have on your website and decide on three to five main ideas for each page. Your outline can only be a set of bullet points or it can go into more detail. Do what works best for you. (more…)
Say No to Jargon – Delete These 7 Generic Statements from Your Website
Thursday, July 22nd, 2010
We know you provide the best product for the best price, but what else?
In this second post in my series of posts on how to avoid industry jargon on your website, I’m assigning you a task. Delete the following generic statements from your website content.
1. Company dedicated to quality.
2. We are the best in the industry.
3. Services tailored to your needs. (more…)
A Campaign Against Industry Jargon
Thursday, July 15th, 2010
Your website called. It’s annoyed with all those buzzwords, acronyms, and six syllable words in its content. Your website said that it’s dying for creativity and language that the search engines can actually do something about. Most importantly, your website said you’ve scared away customers with all that jargon.
In the next several posts I’ll be talking about how industry jargon and buzzwords bring down your website and your marketing efforts. First up, let’s talk about what it all means. (more…)