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Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of business websites with sharp website content.Project Hound
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Posts Tagged ‘newsletter writing’
Small Business Email Newsletter Examples and Email Tips
Thursday, November 18th, 2010
You’re ready to create your email newsletter and send it your list of loyal customers, but there’s a problem. You have no idea where to start. If only you had some email newsletter examples…
You’re in luck! Below you will find several email newsletter examples and email tips to help you get the ideas flowing. (more…)
The Anatomy of a Newsletter Article
Monday, December 28th, 2009
In a previous post on newsletter writing, we discussed the different types of newsletter articles. In the post, we talked about how every newsletter article type follows a different formula that once understood can be easy to write. All you need to do is practice and edit; always edit.
In this post we look at how to write an informative article for a newsletter by looking at the anatomy of the article. As we see it, there are six body parts of an informative newsletter article. (more…)
Newsletter Writing Tips for the World’s Best Newsletter
Wednesday, December 23rd, 2009
My favorite scene in the movie Elf features Will Ferrell walking into a coffee shop saying, “You did it! Congratulations. World’s best cup of coffee. Great job everybody. It’s great to meet you!”
Check it out…
The “world’s best cup of coffee” and the “world’s best newsletter” may be built on dreams, but isn’t business success built on dreams? Reach for the top. We want to help get you there with these six newsletter writing tips. (more…)
All Cake is Not the Same and Neither Are All Newsletter Articles
Monday, December 21st, 2009
A cheesecake is nothing like a bundt cake and an ice cream cake is nothing like a pound cake, yet they are all cakes.
The pages of a major newspaper are filled with news stories, feature stories, and editorials all of which are written differently. Yet, they are all newspaper articles.
Every newsletter article is written differently too. Regardless of whether your business sends a newsletter for informative reasons or for marketing reasons, it’s important to recognize the difference between each newsletter article style. The below descriptions explain the different flavors of newsletter articles and offer tips on how each type should be written. (more…)
12 Reasons You Need to Hire a Newsletter Copywriter
Thursday, December 17th, 2009
1. Only 2 percent of your email subscribers opened your last e-newsletter.
2. There is a zero return on investment for the newsletters you’ve sent.
3. You want to increase the number of click-through rates from your e-newsletter. (more…)
Frequently Asked Newsletter Writing Questions
Monday, December 14th, 2009
Now that you’ve decided to create a newsletter, you are probably wondering what to do next. Well, you’ve come to the right place. Read this list of frequently asked newsletter writing questions, and then contact us to learn about the next steps.
Should I send an e-newsletter or an old-fashioned print newsletter?
The short answer is that it depends (don’t you love it?) on your marketing goals and the behavior of your target market. (more…)
11 More Newsletter Article Ideas
Friday, December 4th, 2009
Awhile back we wrote a post about articles ideas for your marketing newsletter. Turns out that post is one of our most popular, so I thought I’d give you a few more article ideas for your next marketing newsletter.
1. Tips and advice
When you write newsletter articles that include advice, keep it short and sweet, not preachy.
3 Article Ideas for Your Next Newsletter
Monday, May 25th, 2009
The No. 2 Pen works with several different clients to write monthly or quarterly newsletter content. The newsletters we write range in length and in types of content depending on the client’s communication goals.
Some newsletters are informative and several pages long while others are very short and only include a brief marketing message. It doesn’t matter if you mail or e-mail your company newsletter, keeping in touch with your target market is important in whatever kind of business you operate.