About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
Learn more about Project Hound - discounted marketing services for animal rescue organizations.-
-
-
Posts Tagged ‘power words’
Say No to Jargon – Delete These 7 Generic Statements from Your Website
Thursday, July 22nd, 2010
We know you provide the best product for the best price, but what else?
In this second post in my series of posts on how to avoid industry jargon on your website, I’m assigning you a task. Delete the following generic statements from your website content.
1. Company dedicated to quality.
2. We are the best in the industry.
3. Services tailored to your needs. (more…)
An Invitation to Share Your Power Words
Thursday, May 27th, 2010
This week I’ve blogged a bit about the Power Words contest I’m hosting, and I just have to blog about it one more time to say that I’m very impressed with the entries. Of course, there are no wrong answers — if you think a word has power, then it has power! — but I do feel inspired by some of the responses. (more…)
A Power Words Haiku
Monday, May 24th, 2010
Michelle Rafter, leader of the Blogathon, asked all participating bloggers to write a haiku today. From what I’ve read on the other blogs, most of us are up for the challenge even though we haven’t written a haiku since grade school.
I have the Power Words Contest on the brain, so my haiku naturally covers that topic. If you haven’t entered the contest, I hope you do. I also hope you take the time to write your own haiku…it’ll make you feel young again, I promise.
Power words make heat
Stick it to ‘em, don’t forget
Words do empower
Power Words to Ponder, a Contest
Sunday, May 23rd, 2010
Win a $50 gift card for BOOKS or this amazing pen…
When trying to get an idea home it’s best to avoid meaningless adjectives. Instead, use words that evoke emotion, intrigue, or an image. I like to call these power words. (more…)