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Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘Press Release Writing’
Earn Trust With Quality Online Content
Thursday, August 6th, 2009
Wikipedia says there are 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.
Research Before You Send Your Pitch to the Media
Wednesday, May 13th, 2009
When pitching a story to a reporter, a little research goes a long way. Whether you contact a reporter with a press release or an emailed “pitch,” you must have your story idea completely thought out first.
Since reporters and editors are bombarded with pitches every day, it is imperative that your story be valuable and timed right. It is also important to send your pitch to the right person.
Here are a few tips to help you out.
Five Items for a Newsworthy Press Release
Wednesday, April 15th, 2009
A simple Google search will reveal hundreds of tips on press release writing, but determining what tips to follow can be hard to decipher. To make it easier for you, I’ve compiled these five tips to help you write a newsworthy press release.
The Digital Age of Press Releases
Wednesday, March 11th, 2009
Today’s press releases are just as important (if not more important) for your online presence as they are for creating awareness for you business within traditional media. With the evolution of the digital age, it’s time to rethink how you distribute press releases.
Create a News Section on your own Web site
Add your press releases to your own Web site. Not only is this great for adding valuable content to your Web site, but it gives your site a little bit of credibility too. If a potential customer or even a member of the media visits your site, they are likely to view these pages as less biased and less like your typical marketing copy.
Press Release Writing a Journalist Will Like
Wednesday, February 25th, 2009
Proper spelling and punctuation won’t necessarily get you coverage in The New York Times, but bad spelling and incorrect spelling could keep you out of The New York Times. Make sense?
If you are going to send press releases or other items to a journalist, study the Associated Press (AP) Style Guide and learn how to use it. The more professional your press release, the better luck you’ll have getting a story picked up. Here are few quick tips to get you started: