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Posts Tagged ‘Social Media’
Don’t Be a Twitter Jerk: Tutorial on Twitter Kindness
Tuesday, February 16th, 2010
Are you a Twitter jerk?
You know, are you one of those people who look down your nose at people who enjoy social media?
Not sure? Well, have you ever said: “I don’t understand it. Twitter is for people with too much time on their hands.”
If so, then you just might be a jerk. Maybe it’s time to stop judging and instead learn how Twitter works and how the site might benefit you. (more…)
7 Reasons You Need a Social Media Content Writer
Thursday, January 21st, 2010
Keeping up with your social media accounts is no easy task, especially when you have a business to run. If you are on the fence about hiring a social media content writer, consider these seven reasons why you should.
Twitter Brings Back the Exclamation Mark
Tuesday, January 19th, 2010
For years I refused to incorporate the exclamation mark into my writing, unless it was on a birthday card. For some reason “Happy Birthday!” looks so much better than “Happy Birthday.”
But in the last few months I’ve noticed that the pesky exclamation mark has made its way into my everyday writing. How could this be?
9 Bright Ideas for Your Social Media Content
Thursday, January 14th, 2010
No one cares about your breakfast and no one should ever know about your office gossip, at least not by way of your social media content. If your business has social media accounts and you are looking for creative social media content ideas, don’t look to personal and possibly damaging aspects of your day to inform and entertain those in your social networks. Instead, look to one of these nine bright idea starters to create your social media content.
1. Read mainstream news and industry news online. If you find a unique or informative article, shrink the link and post it to Twitter or Facebook. (more…)
Going Beyond Twitter, Facebook, and LinkedIn
Tuesday, January 12th, 2010
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Looking to promote your business through social media, but want to get away from the BIG 3? Twitter, Facebook, and LinkedIn might get all the press, but that doesn’t mean they are the only opportunities for businesses to participate in social networking. (more…)
6 Signs It’s Time to Stop Social Networking
Friday, January 8th, 2010
Businesses often open social networking accounts in an effort to promote their brand or network with partners, potential customers, etc. However, not all businesses can dedicate the time it takes to be successful with online social networking.
Does your business care for its social networks the way it should?
Here are 6 signs that it’s time for your business to get off social networks. (more…)
Social Media Dictionary for Small Businesses
Wednesday, January 6th, 2010
Last month we focused on newsletter writing for small businesses, and this month we will focus on social media content writing for small businesses. To get started, it’s important to understand the jargon. Consider this your social media dictionary …
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Managing Your Twitter Business Account
Tuesday, August 11th, 2009
When your Twitter account isn’t for you personally, but rather for a business, the writing can get a little tricky. To develop a “voice” for a Twitter business account, consider some of the following ideas.
Decide On Your Company’s Twitter Personality.
Are you a respected resource providing tips and speaking in a formal tone? Are you funny and edgy trying to get others to like you in a “friend” kind of way? Are you planting little pockets of sunshine everywhere to impress your customers and network with colleagues? Decide on your voice and stick to it regardless of who does the writing.
Remember Your Style Guide.
Like with all communications, you need to stay close to your brand by following a style guide. While Twitter doesn’t allow you to write perfectly or even great, you can still write like a human. Make sure everyone who Tweets follows your company’s style preferences.
The Ethics of Ghost Tweeting
Thursday, July 30th, 2009
In March, the New York Times published an article about celebrities and politicians who ask staff or hire writers to manage their Twitter accounts. The article mentioned that Britney Spears, 50 Cent, and even Alltop.com chief executive Guy Kawasaki rely on hired Twitterers.
The reality is that ghost Tweeting is not new. From the start of Twitter, busy professionals have relied on others to update their streams with novel and inspiring ideas and links.
Yes, Twitter is about building relationships, learning, and entertainment, but let’s be honest here, it’s about marketing too. Where there is marketing there is a copywriter, right?
How To Get the Most Out of Squidoo
Friday, May 29th, 2009
Like all social media and social networking Web sites, you get out of Squidoo what you put into Squidoo. In light of this, I’ve created a list of tips to help you promote your Squidoo lens and get the most out of it.
In addition to what is here, there are a number of well-written Squidoo lenses on this very same subject. Search for “Squidoo tips” or “Squidoo help” within Squidoo and you will find dozens of lenses worth reading.