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Posts Tagged ‘trust building’
Privacy Policy and Terms and Conditions for Your Website
Wednesday, September 30th, 2009
Not long ago I blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.
Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site. Consumer Reports even lists a privacy policy as one of five necessary elements of a website.You can read that list of five by clicking here -> Consumer Reports Webwatch Guidelines.
When Testimonials Hurt Your Online Image
Monday, August 24th, 2009
If you are considering writing fake testimonials for your Web content or marketing materials, I have a small piece of advice for you. Don’t do it.
You might think that by adding pictures and names that the testimonials will look legitimate, but they won’t. A fake testimonial is easily spotted.
Matt Cutts, a popular blogger, developed a fake testimonial generator to illustrate the ridiculousness of fake testimonials. I entered the word “writing services” into the generator just to see what it came up with. Here it is:
Earn Trust With Quality Online Content
Thursday, August 6th, 2009
Wikipedia says there are 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.