About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘web design’
What Matters More – Website Design or Web Content?
Saturday, May 22nd, 2010
In the very beginning, I put up a simple five-page website to advertise No. 2 Pen’s services. I didn’t invest in professional web design or even a logo, but I did take the time to write stellar content. Conversion equaled zero.
It didn’t take long before I asked an SEO web designer to take No. 2 Pen’s web presence up 20 notches. After a complete redesign that included logo creation, web traffic and customer conversion rates went way up. Game, set, match.
To me, this proves that web design and web content have equal importance in online marketing. What do you think?
Does one aspect have more influence in online marketing than the other?
A Primer on Providing Content to Your Web Developer
Thursday, May 20th, 2010
A web developer and a web copywriter typically have their own unique skill sets. A developer will be great with code, while a copywriter has a way with words. In some situations, you can find a web professional who handles all aspects of website creation, but usually that’s not the case.
This means you will need to provide web content to your developer. Here are some of the common issues that arise when providing the copy. (more…)
Kitchen Sink-ism Just a Fad – Lesson in Blog Design
Tuesday, May 18th, 2010
As part of the WordCount Blogathon, today I am trading blog posts with Harry Marks over at CuriousRat.com. I feel very fortunate to have met Harry and am delighted to introduce his post on the keys to minimal blog design.
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When blogging first started, the running theme on 99% of blogs was to throw on as many animated GIFs and advertisements as possible because it made your blog “more interesting”. It didn’t. It was like peering into the Ark of the Covenant.
Trends have shifted – and for the better. Bloggers (for the most part) are opting for minimalism over “kitchen sink-ism” and the results are astounding. Never before have blogs been as engaging or as readable as they are now. Here are three popular blogs that have mastered minimal design and focused on content, rather than ads or widgets: (more…)
Five Most Important Steps to Creating a Website
Thursday, May 6th, 2010
No frills here. Only the five most important steps to creating an effective website for your business.
1) The key to a well-received website lies in a professionally designed logo. Logo Design Team* can do it for less than $200. Can’t say it enough: Professional logos are a HUGE part of making the sale.
2) Use the Google AdWords Keyword Tool to research phrases specific to your business. Once you have a list of relevant terms that people search for on the web, you can get started with the site. (more…)