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Posts Tagged ‘Web Site Content’
What’s the Curb Appeal of Your Website Content?
Tuesday, February 23rd, 2010
In real estate sales, curb appeal is crucial. The square footage of the home, the refinished kitchen, and the school district may be great sellers, but if the paint is peeling and the sidewalk is overtaken with weeds, few potential buyers will take the time go inside, let alone make an offer.
The same goes for your website content. (more…)
Website Content Writer Checklist
Tuesday, October 27th, 2009
The No. 2 Pen specializes as a website content writer providing original, fresh copy for clients. We also advise our clients on website content writing best practices too.
As part of our growing list of free writing resources, we’ve created a website content writer checklist, which is particularly beneficial for small- and medium-sized businesses who have decided to take on the task of website content writing for themselves.
What’s the Carbon Footprint of Your Web Copy?
Thursday, October 15th, 2009
Every year on October 15 (today) bloggers from all over the world participate in Blog Action Day to bring awareness to certain social issues. Thanks to the commitment of Change.org and other organizations, this year more than 9,000 bloggers are participating (including me) by writing about climate change. Climate change isn’t just terrifying, it’s relevant to every person and every industry, even those who write web copy.
How, you ask? Let me tell you …
Privacy Policy and Terms and Conditions for Your Website
Wednesday, September 30th, 2009
Not long ago I blogged about all the pages you need on your website including a privacy policy and a terms and conditions page. These two pages not only protect you from certain legal liabilities, but they also are helpful in earning trust from your website visitors and credibility from a search engine optimization perspective.
Privacy policies are a necessity, especially if you are asking for email addresses anywhere on your site. Consumer Reports even lists a privacy policy as one of five necessary elements of a website.You can read that list of five by clicking here -> Consumer Reports Webwatch Guidelines.
Things to Consider When Hiring a Website Content Writer
Tuesday, August 18th, 2009
There are dozens, no scratch that, thousands of website content writers available to work with you on your website content. The truth is that more than 3/4 of those writers will do a fine job writing your content, but that doesn’t mean they are the right writer for you.
So how do you sift through the thousands of websites to locate the best website content creator?
When you land on the writer’s website, look for three things.
Earn Trust With Quality Online Content
Thursday, August 6th, 2009
Wikipedia says there are 109.5 million Web sites in operation. That means you need to separate your Web site apart from 109,499,999 other sites.
Since 99% of these sites have NOTHING in common with yours, there are some aspects you don’t need to give any thought. But as far as that 1% goes, there is one thing you can do from the very start that will set you apart. Build trust!
Here are five ways you can earn the trust of your Web site visitors.
#1 Create a News Page
A section of your Web site should be devoted to press releases, articles, and links to other valuable resources. This could be a blog or a Web page, whichever option works best for you. Not only is this beneficial for your search engine optimization strategy, but it adds value to your site and gives your visitors something to read and learn from.
Choosing the Right Pages for Your Web Site
Thursday, July 23rd, 2009
Written content is the most important aspect of your Web site. Before you hire a Web site designer or programmer, consider your goals for a Web site and the kind of content you will need on your site to reach those goals.
For example, is your goal to sell more products on your site? Is your goal to simply provide driving directions to your office? Or, is your goal to create a Web site that has a high volume of visitors so you can earn advertising revenue?
Seven More Down and Dirty Web Content Writing Tips
Wednesday, April 22nd, 2009
You may recall my previous post about Web content writing, Seven Tips for Better Web Site Content, where I talked about seven general concepts in writing Web content. Well, today I’m going to add to that list of Web content writing tips with seven more.
These are the same tips I share with clients when I first begin working on either new Web content or re-written Web content for their sites. I use these as guidelines and I hope you will see the benefit in these tips too.
Seven Tips for Better Web Site Content
Wednesday, March 25th, 2009
Write what your clients want, make the search engines find you, and more.
Tip one – Need vs. want
Many businesses fill the pages of their Web site with what they think their visitors need to know, but rarely do businesses think about what the visitors actually want to know. Step back and review the basics: Can the customer easily contact you? Are the services, products, and prices readily found? Does your Web site copy actually say something or does it just talk about how great you are?
Writing Samples – DIY PR and Costa Rican Vacations
Monday, February 23rd, 2009
From time to time we will showcase some of our work here on the No. 2 Pen blog. This is a great way for us to share with you what’s been going on in our world and it is a link building opportunity for our clients too. (more…)