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Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I share examples of business websites with sharp website content.Project Hound
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Posts Tagged ‘words to ponder’
Why You Should Use the Word ‘Cheap’ in Your Web Content
Thursday, May 5th, 2011
Copywriters have long relied on the word “free” to grab the attention of readers. The goal, after all, is to motivate the reader to do something. And when I say “do something” I really mean “buy something.”
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Power Words to Ponder, a Contest
Sunday, May 23rd, 2010
Win a $50 gift card for BOOKS or this amazing pen…
When trying to get an idea home it’s best to avoid meaningless adjectives. Instead, use words that evoke emotion, intrigue, or an image. I like to call these power words. (more…)
Words to Ponder When Foraging for Food in the Desert
Tuesday, September 1st, 2009
As a connoisseur of words (yeah, I said it), I’m fascinated by the idiosyncrasies of the English language and word usage rules that aren’t common knowledge. I don’t think most of us go around choosing to ignore these funny little rules, but there are so many that we just can’t keep them all straight, especially when we have other things going on like businesses to run or children to raise or marathons to train for.
But since I get my jollies from this sort of thing, I’ve decided to compile a short list of interesting rules often ignored in speaking and in writing. This will be a recurring post so I’m interested to hear your feedback.
1. It’s not peaked your interest. It’s piqued your interest. Piqued is a homonym, or a word that sounds similar to its meaning, and it is often spelled incorrectly.