Wednesday, June 5th, 2013
Technically all you need to write is a pen or a keyboard. But if your goal is to write effective content for your business website, you’ll save yourself a lot of heartache and failure by relying on a few simple tools. Here’s what I use and recommend for you.
Your Own Checklists and Templates
Entrepreneurs and small business owners may not have the luxury of working with a marketing agency or professional proofreader when it’s time to write web content. If you have to go it alone, get or create a set of templates that will help keep your writing consistent and sharp. I’ve got several checklists and templates on my writing freebies page, including the brand new Website Content Writing Template. (more…)
Thursday, May 24th, 2012
Recently, I installed the Scribe SEO WordPress plugin, because I suddenly needed to know if I was missing out on some big secret as an SEO content writer. I also needed to know if the plugin would be beneficial for my clients.
Turns out the answers are “no” and “for a little while.” (more…)
Thursday, May 17th, 2012
There is a site where you can have all these things done and more, each for only $5. The site is called Fiverr.com, and it’s one of my favorite websites as of late. It’s an incredible resource if you are looking for something awesome and low quality.
You’re probably wondering why you would ever want something low quality. I’ll tell you why you might… (more…)
Monday, July 5th, 2010
Over the last couple of weeks I’ve talked about social media planning and how small businesses need to think about their goals online. I’ve created a free, downloadable guide to complement those blog posts. The guide walks you through the process of developing a social media plan as well as providing a few tips on how to effectively use social media.
Download your Guide to Social Media Planning from my writing freebies page.
Thursday, June 10th, 2010
The cloud. You know, the cloud is that space where all the Internet tubes are stored and where software developers make it possible for us to use their goods without going to BestBuy.
Thanks to the cloud we can use software without having to download anything to our computers (usually).
From a writer’s perspective, one of the most important things to come from the cloud has to be the collaborative writing tool. (more…)
Monday, June 7th, 2010
Here’s the scenario. You send the first draft of your company’s web content (that you’ve written in Word) to a co-worker only to have the document returned with red lines and comments all over it. You reply, “I can’t even read this thing! What happened?”
I’ll tell you what happened. You’ve been hit with Track Changes, and it’s not such a bad thing.
When passing a Word document between users, the Track Changes feature makes it easy to see the edits/additions the other users have made. Track Changes means you don’t have to print a document to mark your edits and you don’t have to use all kinds of funny font types and colors to indicate your changes (that’s when things really get messy). (more…)