About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
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Posts Tagged ‘writer tools’
A Guide to Social Media Planning
Monday, July 5th, 2010
Over the last couple of weeks I’ve talked about social media planning and how small businesses need to think about their goals online. I’ve created a free, downloadable guide to complement those blog posts. The guide walks you through the process of developing a social media plan as well as providing a few tips on how to effectively use social media.
Download your Guide to Social Media Planning from my writing freebies page.
Free Web-Based Collaborative Writing Tools
Thursday, June 10th, 2010
The cloud. You know, the cloud is that space where all the Internet tubes are stored and where software developers make it possible for us to use their goods without going to BestBuy.
Thanks to the cloud we can use software without having to download anything to our computers (usually).
From a writer’s perspective, one of the most important things to come from the cloud has to be the collaborative writing tool. (more…)
Ten Steps to a Successful Track Changes Experience
Monday, June 7th, 2010
Here’s the scenario. You send the first draft of your company’s web content (that you’ve written in Word) to a co-worker only to have the document returned with red lines and comments all over it. You reply, “I can’t even read this thing! What happened?”
I’ll tell you what happened. You’ve been hit with Track Changes, and it’s not such a bad thing.
When passing a Word document between users, the Track Changes feature makes it easy to see the edits/additions the other users have made. Track Changes means you don’t have to print a document to mark your edits and you don’t have to use all kinds of funny font types and colors to indicate your changes (that’s when things really get messy). (more…)
10 Tools for a Copy Editor’s Toolkit
Monday, November 23rd, 2009
Copy editors use a variety of tools to do their jobs effectively. In this post, you will find 10 of the most important. If you have tools you think belong in the copy editors toolkit, let us know in the comments.
1. Notebook
Just because copy editors don’t write entirely NEW content that doesn’t mean copy editors don’t take note of exceptional writing. When coming across copy you love (or copy you hate), jotting down those ideas in a notebook can come in handy later. And what copy editor doesn’t love a Moleskine notebook like this one?
3 Calculators to Revolutionize Your Copy Writing
Thursday, August 13th, 2009
Copy Writing Calculator #1
Experts say your marketing copy should be somewhere near the 5th grade reading level. Try the Blue Centauri Consulting Writing Sample Analyzer to see if your copy passes the test. The calculator compares sentence length, number of syllables in words, and a few other factors to come up with the reading level.
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No. 2 Pen Collectibles
Thursday, July 16th, 2009
Check out the No. 2 Pen Cafe Press store where you’ll find office supplies, note books, bags, etc. with our logo attached (you know, the circle with the no. 2 pencils). Chances are you need these items for home and for work, so why not impress your friends with our nice design?
 No. 2 Pen Messenger Bag |
 No. 2 Pen Mouse Pad |
 Ceramic Travel Mug |