About This Blog
Sara Lancaster here. Thanks for visiting the No. 2 Pen blog where I talk all things website content for small businesses. Have a question about your web content? Send it my way and I'll respond in a post.Project Hound
Learn more about Project Hound - discounted marketing services for animal rescue organizations.-
-
-
Posts Tagged ‘Writing Tips’
Website Content Writer Checklist
Tuesday, October 27th, 2009
The No. 2 Pen specializes as a website content writer providing original, fresh copy for clients. We also advise our clients on website content writing best practices too.
As part of our growing list of free writing resources, we’ve created a website content writer checklist, which is particularly beneficial for small- and medium-sized businesses who have decided to take on the task of website content writing for themselves.
5 Every Day Writing Tips from the Pros
Tuesday, August 4th, 2009
Typos and grammar errors aggravate even those who don’t consider themselves “writers.” Just ask the two-man Typo Eradication Advancement League and all their followers.
Regardless of how much you write — whether you only write emails or are a published novelist — some writing rules always apply. Just ask these pros…
Writing Tip #1
In a recent interview between Stephen King and Writer’s Digest, King stated that no one should end sentences with a preposition. Here’s an example: That’s what she thought of.
By the way, if you haven’t read King’s book, On Writing
Required Reading – The Gobbledygook Manifesto
Friday, May 8th, 2009
We all need to use words that mean something. I’m not just talking cliches either. Words such as “industry standard” and “cutting edge” need to be used sparingly. David Meerman Scott will tell you why in his book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
One of the most popular pieces from this book is the Gobbledygook Manifesto. If you haven’t read the Manifesto, then you must read it. And if you have read it, read it again because the message is one we all need to be reminded of from time to time. As a writer I know I’m guilty of using meaningless words from time to time, but I try my very best to be clear in my messages to drive the reader to action.
Thanks Mr. Scott for teaching us all to be better writers.
Creativity Exercises for Better Writing
Tuesday, May 5th, 2009
Any full time writer will tell you that some days they just don’t feel like writing. It’s not that we don’t like to write — we love to write! It’s just a realty all of us face in our jobs. Sometimes you want to use a different part of your brain to do something opposite of what you are trained to do and have done for the last 80 working hours.
That’s human nature. And it’s very healthy, I think.
When Writing, Know Your Audience
Sunday, May 3rd, 2009
Short quiz.
You are writing a letter to your 90-year-old grandmother. Which of the following do you do?
a) Craft a two-page e-mail discussing your company’s recent merger and do your best to use the words “streamline” and “economize” wherever you can.
Misspell Your Way to Better Web Site Traffic
Monday, February 16th, 2009
There are some words that I continue to misspell despite my efforts to practice and memorize.
San Francisco
Exercise
Questionnaire
These three words are great examples of tricky spellings that I just can’t seem to get right on the first try. I know I’m not alone, we all have a mental block on certain words, right?