Press Release Writing

	Serious search engine optimization tactic
	Get the attention of the media, including bloggers
	Add valuable content to your website
	Tell your story in a newsworthy way

Prove Your Credibility with an Online Press Release

Traditionally, businesses wrote press releases in order to pitch stories to newspaper and magazine journalists. Press releases still serve that purpose, but thanks to the Internet, press releases can do much more, including establish credibility.

Reasons Your Business Should Publish Press Releases

• Press releases published on external PR distribution sites that contain keywords and links back to your website will prove very valuable for your search engine optimization efforts.
• A news section on your website that contains a number of well-written and informative press releases will show your visitors that you are in-the-know.
• Tell your story exactly the way you want to tell it, and make it available to anyone who is cruising the web. Sure, it’s ideal to have a journalist mention you in their publication, but that’s not the only way to get attention.
• Journalism now encompasses blogging. In addition to the traditional media you seek attention from, focus on getting noticed in the blogging world, too. (Talk to us about developing a media/blogging contact list.)

Search Engine Optimization Benefits of Press Releases

Search engine optimization (SEO) is a matter of making it easy for people to find your website through search engines. As mentioned above, optimized press release writing services will help you improve your online visibility.

The No. 2 Pen press release writing service focuses on writing keyword-rich press releases that follow The Associated Press Stylebook. We will also consult you on the best press release distribution sites to invest in. Not all PR websites are created equal.

But before you send the release and before we write it, we will work with you to brainstorm a newsworthy topic. Remember, press releases must be timely and relevant to succeed.

If you are ready to tell the World Wide Web about your news, contact No. 2 Pen for a no-cost project assessment.