Your Search For Sharp Website Content Is Over
You Never Have To Write A Word Of Web Content Again!
I’ve Got GREAT News! There’s A Web-Marketing Agency That Specializes In Writing Content For Businesses, And You’ve Found Them!
Does This Sound Like You?
- Your website lacks personality and rarely converts visitors to sales.
- You want to update your website, but never find the time.
- You know why search engine optimization (SEO) is important, but you’re not really sure how to go about doing it.
Marketing experts agree that every business needs a great website with great web content. If you want to compete in today’s marketplace, you must attract new customers with an engaging, well-written website.
If You Don’t Start Creating Great Web Content NOW, You WILL Lose To Your Competitors
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~Mark Twain
Mark Twain said it best—well-written web content is ESSENTIAL if you want to maximize the potential of your website. But where to start? How do you know when you’ve found a good website content writing agency?
How To Sift Through ALL Those Web Writers
I’m Sara Lancaster, the founder and chief communicator for No. 2 Pen, a Denver-based web content creation and marketing agency. I understand there are TONS of marketing consultants, agencies, and writers that boast about themselves on the web. It’s hard to differentiate between the cheap options, the way-too-expensive options, the wrong options, and then, of course, the best option for your business.
Here are a few things that I recommend you look for in a web content writer.
- The web content writer isn’t the cheapest option, and he isn’t the most expensive option either. Expect to pay between $50 and $250 per page of content.
- The website and marketing materials of the web writer look professional—something you wouldn’t mind having for yourself.
- It is evident that she understands both branding and marketing. For instance, are you looking for a tagline? Does the writer have a tagline?
- He picks up the phone when you call and returns e-mails within 24 hours.
- The website content writer takes time to learn about your business, your goals, and what you want to achieve with your website content.
Most Importantly, Choose A Web Writer That Posts Pictures Of Puppies And Has Fun Toys That Make You Happy
Okay, maybe this last point is a little silly. The bottom line is that the writer you hire should be someone you’d like to work with regularly. The process of writing about your business can be a vulnerable experience. Choose a writer with personality that you connect with and trust to represent you.
Watch this video about No 2 Pen to get to know me, Sara Lancaster, better.
One More Thing: Choose A Writer With A Proven Record
Ask for writing samples and customer testimonials. Be wary of samples and references that sound too good to be true or too generic. Often, businesses make up these examples or ask their friends to provide them, which is all the more reason to review more than one writing sample.
Go with your gut. Choose a web writer with a proven reputation.
No. 2 Pen specializes in writing all varieties of web content for businesses and has proven over and over again through both our branding process and our commitment to our clients that we can make you look sharp on the web. Take a look at our writing samples.
What People Say About Sara Lancaster And No. 2 Pen
Stop Wasting Your Time On Project Bidding Sites
eLance.com, Guru.com, and FreelanceSwitch.com aren’t bad, but the truth is that these types of “find the lowest bidder” websites are a waste of time. You can spend countless hours trying to find the perfect writer, only to find that none of the writers who bid on your project has taken the time to actually understand what you need.
When you rely on No. 2 Pen as your website content writer and marketing consultant, you get:
- An outsourced team member who understands web marketing, sales, social media, and search engine optimization (SEO).
- A chance to let someone else do the content marketing you don’t have time for, so that you can focus on the parts of your business that need your attention most.
- A trusted marketing consultant to call when you need a second set of eyes to review a document or advise you on marketing strategy.
- A project manager for any size marketing project or a resource who can refer marketing experts —web designers and developers, PR pros, pay-per-click experts, graphic designers, SEO consultants, and more.
The Free Option Is Never Free
Hiring your son or asking the neighbor girl to write your homepage (or even design your website) might seem like a good idea, but the fact is that it’s a shortcut. You’ll spend more time later trying to fix your site later. Promise.
You Say: “Why Did You Have To Tell Me All This In A Long, Annoying Web Page?”
Long sales pages like this one are often called “squeeze pages” or “long-form content sales pages,” and believe it or not, they can work very, very well. Some businesses find that a long-form sales page converts better than any short sales page they test.
The reason I’m choosing to tell you about our web content writing services in this format is because you might want proof that we can do it, that we can write content following a simple, yet proven-to-work sales formula designed specifically for the web.
We’ve written several sales pages for clients, but they often want us to ghostwrite. So consider this a solid No. 2 Pen squeeze page writing sample.
What No. 2 Pen Clients Say
It’s Not ONLY Writing That You Get With No. 2 Pen
- We work directly with an Internet marketing agency that does web development, SEO, and PPC. We’ve got the hook up.
- No. 2 Pen understands search engine optimization, so we’ll make sure your copy is keyword rich and scannable by both readers and the search engines.
- Once you have solid web content, we can get you going with a blog, social media accounts, PR, and so much more.
- Consider No. 2 Pen your marketing consultant on standby. Creating web content is a process. Because of that, we often develop relationships with our clients. Have a question about Twitter? Want someone to proofread your catalog? No problem. Whatever your writing and marketing needs, No. 2 Pen is only a phone call away.
“Websites and Website Content Writing Are Expensive!” $$$$
When you say a website—or a page of sharp website content—is too expensive, what are you comparing it to? Web marketing is incredibly cost effective when compared to other forms of business marketing or advertising such as buying a booth at a convention, Yellow Pages ads, or even a simple brochure mailer.
- Potential cost of an exhibitor booth at a convention: $500 – $50,000
- Potential cost of a Yellow Pages advertisement: $500 – $100,000
- Potential cost of mailing a simple brochure to 2,000 people: $5,000+
A professionally developed website with professionally written web content is generally less expensive than most forms of traditional advertising; it has a longer life span, it’s easy to update or improve, and you can track your results easily.
Your Competitors Have Already Begun Marketing On The Web. DON’T Get Left Behind.
Enter your info above, and I will contact you within one business day. If you can’t wait, you can always call 720-280-2670.
Best Regards,
Sara Lancaster
Chief Communicator, No. 2 Pen
P.S. In addition to website content writing services, No. 2 Pen also helps businesses with social media, press releases, case studies, and other content marketing tools that will enhance your web presence AND get you more business.
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