Brochure Writing and Creation

	Copy that sells instead of tells
	Content shares the high points, leaves out the unnecessary details
	Match your brand with custom brochure design or a modified brochure template
	Essential takeaway for meetings, conferences, and events

Elements of a Winning Brochure

Brochures are built on copy. Once you have the copy down, which should include selling language that speaks to the customer (not a pat on your own back) and a strong call to action, you can then rely on a designer to create a sharp brochure design.

There are free brochure templates available on the Web and even within Microsoft Word. However, this is your business we are talking about! We recommend working with a graphic designer to create a brochure that matches your brand (mimics your Web site and other marketing materials) and reflects positively on your business.

No. 2 Pen works with customers to create winning brochures from start to finish. We start out by narrowing down your marketing goals and then help you decide on the proper size and format for your brochure design (see below). Next, we focus on creating brochure content that sells your product or service all the while keeping good brochure design in mind. If you are at a loss for design ideas, don’t worry; our graphic designers can brainstorm ideas for you.

To get started on a brochure, contact No. 2 Pen. We’re available to discuss your marketing goals and brochure ideas.

Standard Brochure Sizes

There are many brochure sizes that a printing company will accommodate starting with small 2” x 6” bookmarks and going all the way up to large 24” x 18” signs. Ultimately, the size of your brochure will depend on your marketing purpose.

As you decide on your brochure marketing needs, use these examples as a starting place.

The following paper sizes are commonly accepted by printing companies.

Two-panel brochure (half fold) – 8″ x 9″, 8.5″ x11″, 8.5″ x 7.32″, or 11″ x 17″

Three-panel brochure (tri fold) – 8.5″ x 11″, 8.5″ x 14″, 9″ x 12″, 11″ x17″, or 11″ x 25.5″

Four-panel brochure (quarter fold) – 8.5″ x 14″, 9″ x 12″, 11″ x17″, or 11″ x 25.5″