White Papers

	Prove your expertise and your capabilities without over-selling.
	Create a document that can be shared easily by email and social media. Let others do your marketing for you.
	A document that serves as a milestone for your business. Chronicle your knowledge and achievements.

White Paper Writing Equals Smart Marketing

When you hear the words “white paper,” you probably think of a technical document explaining a complicated topic with data, charts, graphs, and an absurd number of footnotes. This is right, but not necessarily all the time.

Traditionally, technical industries used white papers to sell an idea, service, or product, and while that’s still true, all industries can benefit from writing white papers, especially a business white paper and management white paper(s). Writing white papers is a great way to educate your market on what you do and why it’s important to them.

Not all successful marketing occurs using cold calls and splashy brochures. Appeal to the intelligence of your potential customers with white paper writing. Here are a few reasons to produce a white paper:

•    To describe your business
•    To explain the results of market research
•    To outline a process special to your business
•    To give advice/suggestions based on your experience

In some cases, the term white paper is synonymous with the terms ebook and case study, but we like to think of a white paper as a document between five to ten pages that teaches and sells, while an ebook focuses on storytelling and a case study looks at highlighting problems and solutions.

Business White Paper Layout and Design

The final layout and design of a white paper can range from a basic Microsoft Word document with a little color to a professionally produced piece of artwork. Regardless of the length of your project, No. 2 Pen can work with you to create a white paper that contains quality content and a professional design.

To begin the white paper writing process, contact No. 2 Pen.