White Papers

When you hear the words “white paper” you probably think – A white paper is a technical document explaining a complicated topic with data, charts, graphs, and an absurd number of footnotes.

This is right, but not necessarily all the time.

Traditionally, technical industries used white papers to sell an idea, service or product, and while that’s still true, all industries can find benefit in writing white papers – especially a business white paper and management white paper(s). Writing white papers is a great way to educate your market on what you do and why it’s important to them.

Not all successful marketing occurs using cold calls and splashy brochures. Appeal to the intelligence of your potential customers with white paper writing. Here are a few reasons to produce a white paper:

•    To describe your business
•    To explain the results of market research
•    To outline a process special to your service
•    To give advice/suggestions based on your experience

In some cases, the term white paper is synonymous with the terms eBook and case study, but we like to think of a white paper as a document between five to ten pages that teaches and sells, while an eBook focuses on storytelling and a case study looks at highlighting problems and solutions.

Layout and Design

The final layout and design of a white paper can range from a basic Microsoft Word document with little color to a professionally produced piece of artwork. Regardless of the length of your project, the No. 2 Pen can work with you to create a white paper that contains quality content and a professional design.

To begin the white paper writing process, contact No. 2 Pen.